Marisa Meyers is the Director of Digital Marketing at Apollo Intelligence, learn more about her below!
Tell us about your role.
As the Director of Digital Marketing, I design, implement, and measure digital marketing strategies for Apollo and its commercial brands, InCrowd and Survey Healthcare Global. That can mean anything from managing website content and social media channels to launching email marketing campaigns and online ads targeting professionals in the healthcare and life sciences industries.
Why did you join Apollo Intelligence?
I joined Apollo in late 2020 at the height of the COVID-19 pandemic just before the first vaccines were released. Since January of that year, the company had been at the forefront of capturing the perspectives of healthcare professionals via InCrowd’s COVID-19 Tracking Series. In fact, the series was later named one of the Most Innovative Services of 2020 by PM360. I was thrilled to be joining an organization whose insights were playing such a critical role in guiding the national response during a pivotal moment in the industry’s history.
What is the best part of your job?
There used to be a theory that a person is either left-brained (analytical) or right-brained (creative), but that’s never felt right to me. I think my brain is ambidextrous. I love digital marketing because it allows me to combine creativity and logic to create eye-catching, yet measurable, marketing campaigns. Best of both worlds!
What is a fun fact, hidden talent, or hobbies you enjoy?
I’m a digital marketer by day and a Zumba instructor by night. I’ve been teaching for over five years and I absolutely love to dance. Digital marketing is a fantastic but fairly stationary role. Teaching Zumba gives me the opportunity to shake things up. Literally. I guess I’m just all about balance.
InCrowd is a brand in the Apollo Intelligence family of companies.